How to Win podcast with Peep Laja
Finding Your Focus - with Blackthorn's Chris Federspiel
Jan 8, 2024
Chris Federspiel, CEO of Blackthorn.io, discusses the company's strategic growth in the Salesforce ecosystem and the role of customer feedback. Topics include go-to-market strategies, target customers, effective acquisition channels, and the importance of focus and industry expertise. They also touch on challenges in product development, shifting market focus, and working with partners for customer acquisition.
26:53
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Quick takeaways
- Blackthorn.io found initial success by focusing on the Salesforce ecosystem and targeting the higher education and nonprofit verticals with a payments app integrated with Stripe.
- By understanding the needs of their target customers in the higher education and nonprofit sectors, Blackthorn.io was able to streamline their marketing efforts and significantly scale their revenue.
Deep dives
Focus on a niche salesforce ecosystem
Blackthorn.io focused on the Salesforce ecosystem, specifically targeting the app exchange. They identified a technical gap and built a payments app that was simpler and integrated with Stripe. By catering to the higher education and nonprofit verticals, they found their initial focus, which helped them gain traction and visibility in their target market.
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