Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise
Jan 8, 2024
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Bobby Morrison, Chief Revenue Officer at Shopify, discusses Shopify's uniqueness and fast-paced nature, their vision for enterprise e-commerce, Shop Pay's value, Shopify's approach to partnerships and building features, omni-channel features, and the migration of massive brands to Shopify.
Founder-led companies offer speed, innovation, and mission obsession for increased success.
Organizations should take a holistic approach to customer journeys to create a seamless and successful experience.
Deep dives
The Importance of Founder-Led Companies
Bobby Morrison, Chief Revenue Officer of Shopify, discusses the advantages of working at a founder-led company compared to established enterprises. He highlights the speed, innovation, and lack of bureaucracy in founder-led companies that can lead to increased success and mission obsession. Morrison encourages others to experience the unique culture and perspectives found in these organizations.
Founder-Led Companies' Purity of Purpose and Mission
Morrison explains that founder-led companies differentiate themselves through their purity of purpose and mission. These companies have leaders who are deeply passionate and hands-on, resulting in an unparalleled clarity of vision. This clarity, combined with the commitment to being mission-focused, drives innovation and sets founder-led companies apart from conventional, professionally run businesses.
Organizational Design and Customer Journey
Morrison discusses how organizational design can influence customer journeys. He emphasizes the need for a holistic approach that connects different teams and stages of the customer journey, rather than artificially splitting them into separate units. By removing friction and aligning teams to focus on the entire customer experience, organizations can create a seamless and successful journey for their customers.
Shopify's Approach to Partnerships and Growth
Morrison highlights the importance of partnerships for Shopify's growth strategy. He discusses how Shopify seeks out partnerships that provide unique value to its customers and extend the core offerings of the platform. By collaborating with partners in different industries and domains, Shopify aims to create a comprehensive and customized experience for its users. These partnerships also expand Shopify's reach and attract new customers.
In today’s episode, Joshua Benadiva hosts Bobby Morrison, Chief Revenue Officer at Shopify. Bobby was previously the Chief Revenue Officer at Intuit and a Senior Vice President at Verizon.
In this episode you will hear about:
- What makes Shopify unique and so fast-paced
- Bobby's vision for the future of enterprise e-commerce
- Shopify's product-led growth motion with enterprise e-commerce
- Using Shop Pay, highest converting checkout experience, to illustrate the value of Shopify with little integration costs
- How Shopify thinks about partnerships vs. building features themselves, what they call "main quests" vs "side-quests"
- Building out omni-channel features and working alongside ERPs
- Why massive brands are moving over to Shopify
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