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Wharton FinTech Podcast

Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise

Jan 8, 2024
Bobby Morrison, Chief Revenue Officer at Shopify, discusses Shopify's uniqueness and fast-paced nature, their vision for enterprise e-commerce, Shop Pay's value, Shopify's approach to partnerships and building features, omni-channel features, and the migration of massive brands to Shopify.
01:00:22

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Quick takeaways

  • Founder-led companies offer speed, innovation, and mission obsession for increased success.
  • Organizations should take a holistic approach to customer journeys to create a seamless and successful experience.

Deep dives

The Importance of Founder-Led Companies

Bobby Morrison, Chief Revenue Officer of Shopify, discusses the advantages of working at a founder-led company compared to established enterprises. He highlights the speed, innovation, and lack of bureaucracy in founder-led companies that can lead to increased success and mission obsession. Morrison encourages others to experience the unique culture and perspectives found in these organizations.

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