The Success and Differentiation of Shopify

In today’s episode, Joshua Benadiva hosts Bobby Morrison, Chief Revenue Officer at Shopify. Bobby was previously the Chief Revenue Officer at Intuit and a Senior Vice President at Verizon. In this episode you will hear about: - What makes Shopify unique and so fast-paced - Bobby's vision for the future of enterprise e-commerce - Shopify's product-led growth motion with enterprise e-commerce - Using Shop Pay, highest converting checkout experience, to illustrate the value of Shopify with little integration costs - How Shopify thinks about partnerships vs. building features themselves, what they call "main quests" vs "side-quests" - Building out omni-channel features and working alongside ERPs - Why massive brands are moving over to Shopify For more FinTech insights, follow us on WFT Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech WFT Instagram: instagram.com/whartonfintech Josh's Twitter: @josh_benadiva Josh’s LinkedIn: www.linkedin.com/in/jbenadiva/