Bobby Morrison

Bobby Morrison, Shopify's Chief Revenue Officer, brings decades of tech and commerce expertise to the table. Dive into the fierce eCommerce landscape as he reveals how Shopify helps merchants navigate challenges like fee hikes from giants such as Amazon and Google. Discover insights on the revolutionary role of AI, the future of Shop Pay, and the complexities of branding in a crowded marketplace. Morrison also discusses the unique features of Shopify Plus and emphasizes the importance of customer ownership in a rapidly evolving environment.

Bobby Morrison, Chief Revenue Officer at Shopify and veteran sales leader, discusses the transformative impact of AI on sales strategies. He reveals Shopify's innovative pod-based approach that blends sales, customer success, and engineering teams. Bobby emphasizes the importance of industry knowledge and shares insights on how AI streamlines workflows and enhances client engagement. He also reflects on navigating organizational changes through the Chaos Monkey initiative, promoting adaptability in sales culture and the need for meaningful customer interactions.

Bobby Morrison, Chief Revenue Officer at Shopify since 2022 and a former executive at Intuit and Microsoft, dives into the dynamic world of enterprise commerce. He discusses Shopify's strategic focus on B2B markets and its plans to expand into new verticals. Bobby emphasizes the importance of partnerships and the urgent migration to Shopify's platform. They also explore the rise of non-alcoholic beverages, insights on digital commerce's future, and how AI will shape the landscape. It’s a rich blend of business insight and personal anecdotes!