This Week in Startups Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202
Apr 21, 2021
Join Mehak Vohra, Founder and CEO of SkillBank, a career accelerator for marketing, and Kate Bradley-Chernis, CEO of Lately, a cutting-edge social media management platform. They dive into how Mehak leveraged TikTok to boost signups with engaging content strategies. Kate shares her secrets on effective business writing and enhancing B2B engagement on LinkedIn, emphasizing authenticity and clarity. The conversation also touches on the power of AI in crafting content and the significance of storytelling to truly connect with audiences.
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Leveraging TikTok
- Leverage TikTok for startup growth because it's the easiest video platform, requiring less creativity than YouTube or Facebook.
- Focus on copying trends from successful creators in your niche instead of general trending content.
Brand Definition
- Define your brand's why statement and user persona to guide content creation.
- Identify 7-8 creators in your space who resonate with your target audience.
Trend Identification
- Don't rely on TikTok's general trending page; instead, analyze the trends used by the creators you've identified.
- Copy and adapt their trends to fit your brand's message and style.
