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Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202

This Week in Startups

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Intro

This chapter delves into the strategic use of TikTok for marketing startups, highlighting the speaker's personal journey in gaining a substantial following. It explores the dynamics of the TikTok algorithm and the critical role of brand identity in crafting content that connects with the audience.

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