Visual Storytelling in Social Media Marketing

This chapter emphasizes the importance of effective visual presentation and empathy in writing, paralleling it with food aesthetics. It explores social media marketing strategies, particularly on TikTok, urging businesses to leverage storytelling and authenticity to engage audiences and convert them into customers. Additionally, it addresses misconceptions about TikTok, encouraging innovative content creation that aligns with current trends while highlighting the role of internal advocacy in brand promotion.