Selling with Love cover image

Selling with Love

How to Close Twice as Many Deals with Todd Hartley

Sep 9, 2024
Todd Hartley, a visionary in video marketing and CEO of WireBuzz, shares groundbreaking strategies for doubling sales. He emphasizes the power of video in creating authentic connections and breaking down silos between sales and marketing. Todd reveals the three psychological needs of buyers and the importance of storytelling to build credibility. He advocates for a human-centered sales approach, focusing on trust and advocacy for customers. Get ready to transform your sales process and maximize your revenue potential!
44:52

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Todd Hartley emphasizes the power of video marketing to personalize sales efforts and build authentic connections with potential clients.
  • The podcast highlights the importance of adopting a sales approach centered on altruism and advocacy to foster trust and meaningful relationships.

Deep dives

Shifting Mindsets in Sales Leadership

Many sales leaders are resistant to adopting new strategies, often settling for minimal growth instead of pursuing innovative techniques. The importance of embracing cutting-edge methods is emphasized, demonstrating how revolutionary sales approaches can lead to significant success. For instance, leveraging modern digital tools and video marketing can result in substantial revenue increases, as evidenced by individuals who have harnessed these technologies to earn significant sums during promotional trials. The podcast highlights that the willingness to explore new ideas is vital for lasting impact in the evolving landscape of sales.

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