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How to Close Twice as Many Deals with Todd Hartley

Selling with Love

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Transforming Sales in the Digital Age

This chapter explores the evolution of sales strategies, emphasizing a shift from traditional aggressive tactics to a human-centered approach focused on trust and advocacy for customers. It discusses the impact of technological advancements such as video communication on enhancing engagement and conversion rates. The chapter also addresses the importance of aligning sales and marketing teams to overcome common challenges faced by larger organizations, ultimately leading to sustainable revenue growth.

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