The Tom Ferry Podcast Experience
Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show
Mar 12, 2024
Learn how to maximize listing leads before the interest rate drop with innovative marketing strategies such as creating viral real estate content, front-loading marketing efforts, and utilizing robot mail for neighbor outreach. Dive into the importance of creative marketing approaches, unconventional tactics, and leading in marketing to stay ahead of the competition.
49:32
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Quick takeaways
- Differentiate marketing with innovative approaches like 'Did you hear about your neighbor?' cards.
- Show dedication through consistent open houses and community engagement to attract clients.
Deep dives
Creating a Standout Marketing Approach
Finding ways to differentiate and innovate in marketing is key. Instead of traditional 'just listed' and 'just sold' cards, considering ideas like a 'Did you hear about your neighbor?' approach can spark curiosity. Building a narrative around marketable moments in listings or sharing a year in review of successful tactics can show transparency and effort.
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