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Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show

The Tom Ferry Podcast Experience

CHAPTER

Innovative Marketing Strategies in Real Estate

The chapter delves into creative marketing approaches in the real estate sector, emphasizing the shift towards more consumer-centric methods over traditional 'just listed' and 'just sold' campaigns. Strategies discussed include leveraging video content, maximizing listing leads through market reports and engaging neighbors, and utilizing listing commercials with lifestyle videos for high-end properties. The conversation highlights the importance of both traditional and unconventional tactics for successful marketing in real estate.

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