

Making DTC western wear work with Paul Hedrick from Tecovas
8 snips Jun 25, 2024
Paul Hedrick, founder of Tecovas, discusses the challenges of launching a DTC western wear brand, leveraging social media for marketing, and fundraising in the cowboy boot market. They also touch on modernizing the industry, expanding to brick and mortar stores, and the importance of building a strong team for sustainable growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
Navigating the Cowboy Boot Market
05:30 • 11min
The Early Days of Marketing and Scaling Revenue
16:32 • 3min
Entrepreneurial Journey and Leadership Transition
19:29 • 13min
Cowboy Boot Market and Sustainability in Western Fashion
32:14 • 11min
Transitioning from CEO to Executive Chairman
42:54 • 4min