Paul Hedrick, the Founder of Tecovas, unveils the captivating story behind the leading Western wear brand known for its exceptional quality and unique retail experience. He shares the journey from consultancy to establishing Tecovas, emphasizing the role of radical hospitality in building brand loyalty. Paul reveals how they navigated challenges during COVID-19 and adapted their retail strategies. He also dives into the importance of maintaining brand integrity while exploring future ventures that resonate with personal passions.

Paul Hedrick, founder of Tecovas, discusses the challenges of launching a DTC western wear brand, leveraging social media for marketing, and fundraising in the cowboy boot market. They also touch on modernizing the industry, expanding to brick and mortar stores, and the importance of building a strong team for sustainable growth.