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Making DTC western wear work with Paul Hedrick from Tecovas

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Cowboy Boot Market and Sustainability in Western Fashion

Exploration of cowboy boot markets in various U.S. states, company's commitment to sustainable leather, focus on durability in sustainable fashion, plans for growth and innovation in product development, manufacturing practices in California and Mexico, significance of cowboy boots in fashion trends, entry of a DTC brand in the industry, and challenges and advantages of DTC brands in the shoe industry.

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