Business Wars Encore: Häagen-Dazs vs Ben & Jerry's | Trading Licks | 4
Jun 1, 2022
As the 1990s unfold, Häagen-Dazs aims to conquer global markets but faces fierce competition from a rapidly growing Ben & Jerry's. Tensions rise in corporate boardrooms as Häagen-Dazs pushes for major investments while Ben & Jerry's innovates with new flavors like cookie dough. The rivalry heats up, bringing internal conflicts and leadership struggles to light. As both brands navigate their expansion strategies, they grapple with ethical dilemmas and the looming threat of giants like Unilever and Nestle. Ice cream supremacy is at stake!
AI Snips
Chapters
Books
Transcript
Episode notes
Haagen-Dazs' Global Expansion
- In 1989, Haagen-Dazs' new boss, Ove Sorensen, presented a $100 million global expansion plan to Grand Metropolitan's board.
- He aimed to establish Haagen-Dazs as the dominant luxury ice cream brand in Europe and Asia, focusing on upscale cafes and retailers.
Cookie Dough Challenge
- Ben & Jerry's faced production challenges when scaling their popular chocolate chip cookie dough ice cream.
- They overcame the issue of dough clogging machines by freezing it with liquid nitrogen.
Freezer Space Strategy
- Haagen-Dazs launched "Extras," a separate line of ice cream, not just to compete with Ben & Jerry's but also to gain more freezer space in stores.
- This tactic allowed them to bypass the usual one-in, one-out product placement system.
