Strategic Revelations and Internal Turmoil in the Ice Cream Wars

It's the dawn of the 1990s and with America under its spell, Häagen-Dazs is eyeing the millions to be made in Europe and Asia. But back in the USA, Ben & Jerry's is about to undergo a major growth spurt thanks to its latest flavor sensation. And with Ben & Jerry's scooping up customers fast, a war for supremacy in the supermarket freezer aisles is about to erupt.

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