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Encore: Häagen-Dazs vs Ben & Jerry's | Trading Licks | 4

Business Wars

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In a high-stakes meeting at Grand Metropolitan, Ove Sorensen, the new Häagen-Dazs boss, must convince the board to invest over $100 million in the brand. Facing the imposing Tough Guy Chairman, Alan Shepard, Sorensen highlights Häagen-Dazs' market potential in a tense bid for support.

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