You Are Not So Smart

019 - The Placebo Effect - Kristi Erdal

Mar 1, 2014
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INSIGHT

Expectations Can Create Real Effects

  • The placebo effect makes expectations produce real physiological and behavioral changes.
  • Placebos can mimic drug effects even when the substance is inert.
INSIGHT

Placebo Strength Has Grown Over Time

  • Placebo responses have increased over time, making some drugs fail current trials.
  • Advertising and familiarity likely raised public expectations and strengthened placebo effects.
INSIGHT

Placebos Work Across Many Bodily Systems

  • Placebos produce broad, measurable physiological changes across contexts.
  • Effects include intoxication, hormone shifts, sleep disruption, and even seizure prevention.
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