You Are Not So Smart cover image

019 - The Placebo Effect - Kristi Erdal

You Are Not So Smart

I Love This Cookie. It's Got Scott. Okay, Okay. Okay.

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A study says that we tend to like artists more if we perceive those artists as being idiosyncratic. In the article, Tom Jacobs talks about how a research team led by psychologist Whenyad Van Attilberg said eccentricity of artists boosts appreciation of their art. If you think Salvador Dali is actually a weird person at heart, then this effect does not work,. But if you think that an artist conforms to a widely held stereotype that creative geniuses are peculiar people, increases the perception that that artist is gifted.

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