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TED Tech

Uber, and how to fix things when trust is broken | Fixable

Nov 17, 2023
Anne and Frances, experts in trust, discuss how to fix trust breakdowns using Uber as a case study. They explain the three pillars of trust - authenticity, empathy, and logic - and provide actionable solutions to strengthen trust in organizations.
35:05

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Quick takeaways

  • Trust is built on authenticity, empathy, and logic; addressing wobbles in these areas helps strengthen trust.
  • Rebuilding trust requires actively addressing concerns, implementing measures to address issues, and seeking feedback.

Deep dives

Building and Rebuilding Trust

In this podcast episode, business leaders Ann Morris and Francis Fry discuss the importance of trust in organizations and how to build and rebuild trust. They emphasize that trust is the foundation of all human progress and that rebuilding trust is possible even after it has been broken. The hosts identify three key dynamics that contribute to trust: authenticity, empathy, and logic. They offer practical strategies to address wobbles in each of these areas, such as starting conversations with the main point for logic wobbles, being present for empathy wobbles, and creating safe and welcoming environments for authenticity wobbles. The hosts also share their experiences in rebuilding trust at Uber, demonstrating how trust can be restored with dedication and thoughtful approaches.

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