Real Estate AI Flash EP 105: The AI Playbook Every Agent and Brokerage Needs Today
Jan 14, 2026
Kevin Hawkins, an industry veteran and the 'Real AI Guy,' shares his insights on navigating AI in real estate. He discusses how agents are currently leveraging AI for tasks like content creation and market reports. Kevin introduces Generative Engine Optimization (GEO) as a way to enhance visibility in AI-driven searches. He emphasizes the importance of investing in quality paid AI tools over free ones for reliability and warns about the risks associated with third-party integrations. His vision for brokerages includes developing centralized AI solutions that empower agents.
AI Snips
Chapters
Books
Transcript
Episode notes
Early Tech To Real Estate Pivot
- Kevin got
Two AI 'Holy Moly' Moments
- Kevin's first AI lightbulb came in 1994 when he met researchers doing predictive analytics for housing at Fannie Mae.
- His modern awakening came when ChatGPT launched and he immediately subscribed and started experimenting.
Pay For AI Tools, Especially For Business Use
- Subscribe to paid AI plans (e.g., ChatGPT Business) for enterprise protections and consistent professional use.
- Avoid relying long-term on free accounts because you become the product and risk exposing sensitive data.
