Kevin Hawkins

Kevin Hawkins, an industry veteran and the 'Real AI Guy,' shares his insights on navigating AI in real estate. He discusses how agents are currently leveraging AI for tasks like content creation and market reports. Kevin introduces Generative Engine Optimization (GEO) as a way to enhance visibility in AI-driven searches. He emphasizes the importance of investing in quality paid AI tools over free ones for reliability and warns about the risks associated with third-party integrations. His vision for brokerages includes developing centralized AI solutions that empower agents.