Generative Engine Optimization (GEO)

In this episode, my guest is industry veteran and Wav Group president Kevin Hawkins, also known as the Real AI Guy, about how agents and brokerages can succeed in the new age of AI. Kevin covers GEO, building AI visibility, paid vs free tools, practical agent workflows, and why brokers must prepare for MCP based systems and safer AI adoption across their organizations.

Book Recommendation:

• The Real AI Guide for Real Estate Agents by Kevin Hawkins - https://a.co/d/jdQnNwz

Guest: Kevin Hawkins

Facebook - https://www.facebook.com/wavgroup

LinkedIn - https://www.linkedin.com/in/kevhawkins/

Website - https://www.wavgroup.com

AI Newsletter - https://realai.blog

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

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