Build In Public Podcast Lessons From 30 million views on TikTok (ft. Chris Cunningham)
Jul 11, 2024
Head of Social Marketing for Clickup, Chris Cunningham, shares insights on gaining 30 million TikTok views, standing out in B2B social, and his ABCD content framework. Discusses brand building, Canva's design, AI in content creation, and challenges in social growth.
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TikTok Can Drive Real Business Attention
- Chris Cunningham grew ClickUp's TikTok to 30 million impressions in a month.
- That traction directly influenced enterprise interest and sparked sales conversations.
Repurpose Short-Form Content Across Channels
- Repurpose short-form videos across LinkedIn, Instagram Reels and YouTube Shorts with small edits per platform.
- Chris Cunningham adapts edits and formats to maximize reach and platform fit.
The ABCD Testing Framework
- Use the ABCD framework weekly: reproduce A winners, test B concepts, ride C trends, and try one D experiment.
- Chris Cunningham runs weekly reviews and doubles down on proven A content.