Build In Public Podcast cover image

Build In Public Podcast

Lessons From 30 million views on TikTok (ft. Chris Cunningham)

Jul 11, 2024
Head of Social Marketing for Clickup, Chris Cunningham, shares insights on gaining 30 million TikTok views, standing out in B2B social, and his ABCD content framework. Discusses brand building, Canva's design, AI in content creation, and challenges in social growth.
42:37

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Quick takeaways

  • Taking risks and embracing innovation are essential for standing out in the market.
  • Investing in internal influencers can enhance brand presence and thought leadership.

Deep dives

Take Risks and Embrace Innovation

Taking risks and embracing innovation are key to standing out in the market. By pushing boundaries and trying new approaches, companies like ClickUp have seen significant growth and success. Embracing challenges and being willing to venture into the unknown can lead to groundbreaking achievements.

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