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3min chapter
Lessons From 30 million views on TikTok (ft. Chris Cunningham)
Build In Public Podcast
Navigating Challenges in Building a Social Media Channel: Going from Zero to One
This chapter explores the hurdles encountered in the early phases of establishing a social media presence, highlighting the struggle of transitioning from zero to attracting followers and views. The speaker recounts their journey with various social media platforms, emphasizing the significance of seeking platform-specific expertise rather than generic advice, and recounts their TikTok venture, initial obstacles, mentorship from a successful manager, and demonstrating a successful strategy that led to 30 million impressions.
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