WP Tavern
#156 – Derek Ashauer on Analytics Options and Privacy Challenges
Feb 12, 2025
Derek Ashauer, a WordPress plugin developer known for Sunshine Photo Cart and Conversion Bridge, dives into the dynamic world of web analytics. He discusses the impact of European privacy laws and the limitations of Google Analytics. Derek highlights the rise of privacy-focused tools like Fathom and Plausible, emphasizing the growing need for user privacy. He also explains how Conversion Bridge simplifies conversion tracking for both individuals and agencies, providing valuable insights for developers and digital marketers navigating this evolving landscape.
43:10
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Derek Ashauer discusses the impact of European privacy laws on traditional marketing strategies, leading to a rise in privacy-focused analytics tools.
- The Conversion Bridge plugin simplifies conversion tracking for website owners by integrating with multiple analytics platforms, enhancing user experience without extensive coding.
Deep dives
Evolution of Analytics in WordPress
Analytics for WordPress has undergone significant evolution, from the early days of basic server logs to sophisticated solutions like Google Analytics. The introduction of more advanced analytics tools has transformed how website owners gather and interpret data, enabling them to gain insights into visitor behavior. However, recent European privacy laws have changed the landscape, imposing restrictions on data collection that challenge traditional marketing strategies. This shift has prompted the emergence of privacy-focused analytics platforms, which aim to offer valuable insights while respecting user privacy.
