#156 – Derek Ashauer on Analytics Options and Privacy Challenges
WP Tavern
Navigating Privacy in Analytics
This chapter explores the transformation of analytics from basic tracking to navigating privacy challenges influenced by new regulations. It discusses the emergence of privacy-focused analytics platforms that utilize cookie-less methods, emphasizing the importance of balancing user privacy with data insights. The conversation also addresses the difficulties businesses face in adapting to these changes while highlighting the implications of data tracking and consumer consent.
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