WP Tavern

WordPress Tavern
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Dec 17, 2025 • 41min

#198 – Muntasir Sakib on Bridging the Gap Between WordPress Plugin Development and Marketing Success

In this episode of WP Tavern, Nathan Wrigley talks with Muntasir Sakib about the crucial importance of marketing in the WordPress plugin ecosystem. Muntasir shares insights from his experience growing popular plugins and discusses how product success today depends not just on great development, but on early, strategic marketing, ongoing community engagement, partnerships, and prioritising recurring revenue over quick wins like lifetime deals. The episode offers practical advice for developers and founders hoping to stand out and succeed in a saturated marketplace.
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Dec 10, 2025 • 47min

#197 – Johanne Courtright on Enhancing Gutenberg: Agency-Driven Block Editor Innovations

In this episode, Johanne Courtright chats with Nathan Wrigley about her journey in WordPress development, focusing on enhancing the block editor (Gutenberg). She discusses her project, Groundworx, which adds features and custom blocks tailored for agencies and advanced users, such as improved breakpoints, colour palettes, and navigation options. They explore the challenges of shifting to full site editing, the 80/20 rule in WordPress Core, and the evolving ecosystem for block-based business models. Johanne also emphasises the need for better plugin discoverability and user experience in the WordPress directory. Whether you’re a developer eager to modernise your workflow, or just curious about extending Gutenberg for real-world use, this episode is for you.
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Dec 3, 2025 • 42min

#196 – Topher DeRosia on How Public Contributions Shape Careers in WordPress

In this episode, Nathan Wrigley chats with Topher DeRosia about the impact of doing things in public within the WordPress community. Topher shares how openness, community involvement, and generosity have shaped his career and personal life, reflecting on organic reputation and the balance between commercial and philanthropic forces in open source. They discuss the importance of giving back, building friendships, and the long-term benefits of sharing work, highlighting the value of supporting newcomers and the ongoing evolution of WordPress. If you’ve ever wondered about the power of sharing your work, finding meaning in open communities, or how to make a difference over the long term, this episode is for you.
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Nov 26, 2025 • 49min

#195 – Saumya Majumder on How Cloudflare Outages Impact the Web and WordPress Performance Solutions

In this episode, Saumya Majumder joins Nathan Wrigley to discuss innovations at BigScoots, focusing on high-performance WordPress hosting and Cloudflare-powered architecture. They unpack the recent global Cloudflare outage, the complexities of internet infrastructure, and Cloudflare’s transparency in response. Saumya explains advanced caching technologies, BigScoots’ direct physical connection with Cloudflare, and their custom cache plugin, highlighting how these developments offer speed, security, and fine-grained control for WordPress users, agencies, and enterprise clients. If you’re curious about how hosting companies manage such advanced caching strategies, and how Cloudflare might fit into the hosting jigsaw, this episode is for you.
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Nov 19, 2025 • 36min

#194 – Devin Walker on Leading Jetpack: Challenges, Vision, and the Future

In this episode, Nathan Wrigley talks with Devin Walker, the new Artistic Director (Head) of Jetpack at Automattic. Devin shares his background in WordPress, the challenges and opportunities of leading Jetpack, and his plans to bring focus, simplify the experience, and improve both functionality and marketing. They discuss Jetpack’s strengths, weaknesses, upcoming AI features, organisational changes at Automattic, and the importance of listening to user feedback to enhance Jetpack over the next year. If you’re a WordPress user wondering where Jetpack is headed, what’s working, or how AI fits into the future of site building, this episode is for you.
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Nov 12, 2025 • 47min

#193 – Roger Williams on How We Might Reimagine Sponsoring WordPress Contributions

In this episode, Roger Williams joins Nathan Wrigley to discuss the complexities and evolution of sponsored contributions in the WordPress community. They explore how companies like Kinsta can support WordPress and other open source projects, balancing philanthropic goals with business realities. The conversation covers practical strategies for sponsorship, bridging gaps between individuals and organisations, and the challenges of aligning community-driven and financial motivations to ensure WordPress continues to thrive. If you’re interested in how WordPress sponsorships work, how business and community might collaborate, or you’re seeking practical advice as a contributor or company, this episode is for you.
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Nov 5, 2025 • 46min

#192 – Joshua Bryant on How Dow Jones Is Supercharging WordPress Editorial Workflows

Joshua Bryant, an engineer at Dow Jones, revolutionizes editorial workflows by embedding the Gutenberg block editor into a standalone React tool, streamlining publishing for major news outlets like the Wall Street Journal. He discusses the motivations behind this decoupling, focusing on speed and minimizing distractions for breaking news. The conversation covers the unique three-system architecture, rapid publishing via the REST API, and the challenges of adapting WordPress for enterprise needs. He also shares insights on collaboration among editors and the open-source community.
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Oct 29, 2025 • 37min

#191 – Arnas Donauskas on AI-Powered Troubleshooting for Websites

In this discussion, Arnas Donauskas, a product manager at Hostinger, shares insights into how AI is revolutionizing WordPress troubleshooting. He reveals Hostinger’s AI can automatically detect and fix errors with a success rate of 70%. Arnas discusses the balance between automation and user control, and the future of AI in optimizing SEO and content. He delves into performance metrics, user communication, and plans for enhancing backup features. It's a fascinating look at AI's role in transforming website management.
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Oct 21, 2025 • 43min

#190 – Seth Rubenstein on Block Composability in WordPress’ Future

In this episode of WP Tavern, Seth Rubenstein from Pew Research Center talks with host Nathan Wrigley about advanced WordPress development, focusing on block composability in Gutenberg. Seth explains how new APIs, Block Bindings, Block Bits, and the Interactivity API, are making WordPress more powerful, enabling developers and editors to build dynamic web applications, like complex quizzes, directly in the block editor. They discuss the potential for easier UI interfaces and the promising future of WordPress as a flexible platform for interactive content, while touching on performance improvements and upcoming needs like responsive blocks. Whether you’re a developer curious about the future of Gutenberg or an editor dreaming of more drag-and-drop web app power, this episode is for you.
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Oct 15, 2025 • 48min

#189 – Weston Ruter on Unlocking WordPress Performance

In this WP Tavern episode, Nathan Wrigley interviews Weston Ruter at WordCamp US in Portland. Weston shares insights from his presentation on WordPress performance, discussing improvements made by the Core Performance Team, including lazy loading, enhanced responsive images, and speculative loading. They explore the challenges of maintaining speed as plugins increase site complexity, browser and ecosystem collaboration, and upcoming features for WordPress 6.9. Weston talks about making performance effortless for users and highlights resources for staying informed. Whether you’re a developer, designer, site owner, or just someone curious about what keeps the web running smoothly, this episode is for you.

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