Derek Ashauer

Derek Ashauer, a WordPress plugin developer known for Sunshine Photo Cart and Conversion Bridge, dives into the dynamic world of web analytics. He discusses the impact of European privacy laws and the limitations of Google Analytics. Derek highlights the rise of privacy-focused tools like Fathom and Plausible, emphasizing the growing need for user privacy. He also explains how Conversion Bridge simplifies conversion tracking for both individuals and agencies, providing valuable insights for developers and digital marketers navigating this evolving landscape.