Derek Ashauer

Join Derek Ashauer, founder of Conversion Bridge and Sunshine Photocart, as he dives into the world of WordPress analytics. He discusses the significance of data-driven decision-making for product owners and highlights his innovative Conversion Bridge plugin, which streamlines conversion tracking. The conversation covers the challenges of obtaining accurate data in today's privacy-focused landscape and emphasizes strategies for enhancing sales efforts through informed user engagement. Derek also shares how mastering conversion tracking can elevate marketing effectiveness.

Derek Ashauer, a WordPress plugin developer known for Sunshine Photo Cart and Conversion Bridge, dives into the dynamic world of web analytics. He discusses the impact of European privacy laws and the limitations of Google Analytics. Derek highlights the rise of privacy-focused tools like Fathom and Plausible, emphasizing the growing need for user privacy. He also explains how Conversion Bridge simplifies conversion tracking for both individuals and agencies, providing valuable insights for developers and digital marketers navigating this evolving landscape.