The Logan Bartlett Show EP 132: Yamini Rangan (CEO, Hubspot) On Sales and Marketing Frameworks That Win in the Age of AI
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Feb 21, 2025 
Yamini Rangan, CEO of HubSpot and a seasoned leader in sales and marketing, dives deep into the transformative effects of AI on CRM strategies. She shares her insights on navigating the challenges of being a first-time CEO, especially during the pandemic. Rangan discusses the critical role of long-term vision, curiosity, and adaptability in leadership. Additionally, she highlights how AI can enhance customer engagement and support functions, driving innovation in sales approaches and content strategies for future growth.
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Joining HubSpot During the Pandemic
- Yamini Rangan joined HubSpot in January 2020 as Chief Customer Officer.
- Rangan was told to "go slow" initially, but the pandemic quickly shifted priorities to "go fast".
Becoming Interim CEO
- Brian Halligan, HubSpot's CEO, designated Rangan as his successor if anything happened to him.
- Months later, he had an accident and Rangan stepped in as interim CEO.
Focusing on Long-Term Vision
- Instead of feeling overwhelmed by following a successful leader, Rangan focused on HubSpot's five-year vision.
- This long-term focus helped her prioritize and avoid sleepless nights.