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EP 132: Yamini Rangan (CEO, Hubspot) On Sales and Marketing Frameworks That Win in the Age of AI

The Logan Bartlett Show

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Transforming CRM Strategies with AI

This chapter explores the immediate effects of AI on product strategies, particularly in the CRM sector following the advent of ChatGPT. It highlights the shift towards rapid innovation and the significance of combining structured and unstructured data for enhanced insights. Additionally, it emphasizes the potential of AI-driven personalization to improve conversion rates in digital marketing.

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