Frequent Miler on the Air Southwest takes the luv out of flying | Coffee Break Ep48 | 3-11-25
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Mar 12, 2025 Southwest Airlines is shaking things up with major policy changes coming this May. Most travelers will lose free checked bags, and a basic economy fare is being introduced. Flight credits will soon expire, which raises concerns among frequent flyers. Points redemption values are set to become more variable, leaving many wondering how this will affect their loyalty. The shift from customer-friendly policies could signal a troubling trend for the airline's unique appeal, making travelers reconsider their flying experience.
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Mimicking Strategy
- Southwest's strategy seems to be mimicking other airlines rather than improving its own business.
- This approach sacrifices the unique aspects that previously differentiated Southwest.
Checked Bag Policy Change
- Starting May 28, 2025, Southwest will no longer offer free checked bags for most customers.
- Some exceptions include A-List Preferred members, Business Select fares, and potentially credit card holders.
Basic Economy Introduction
- Southwest will introduce basic economy fares, likely with restrictions like no assigned seating.
- Other potential restrictions, such as limitations on carry-on bags, are still unknown.