3min chapter

Frequent Miler on the Air cover image

Southwest takes the luv out of flying | Coffee Break Ep48 | 3-11-25

Frequent Miler on the Air

CHAPTER

A Shift from Unique to Uniform: Examining Southwest Airlines' New Strategy

This chapter explores the recent modifications to Southwest Airlines' business approach, which have resulted in the removal of several customer-friendly policies. It critically examines how these changes may jeopardize Southwest's unique appeal and impact travelers who valued its distinct offerings.

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