Sweat Equity 006 - Exposing the Secrets behind a $100M DTC brand with Oren John.
Dec 5, 2023
Oren John, a content creator and former executive, shares his formula for creating viral content. The podcast explores topics such as navigating social media platforms in the CBD cannabis industry, creating viral videos with a strategic script, transitioning to Instagram as the main platform, finding a niche market and optimizing SEO, the outreach process in building a DTC brand, and building a niche lifestyle brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Exploring Viral Billboards and Navigating Social Media Platforms in the CBD Cannabis Industry
02:32 • 5min
Creating Viral Videos with a Strategic Script
07:11 • 2min
Transitioning to Instagram and the Importance of Adaptation
09:12 • 8min
Finding a Niche Market and Optimizing SEO
17:34 • 20min
Outreach Process and Validation in Building a DTC Brand
37:19 • 3min
Building a Niche Lifestyle Brand
40:16 • 17min