5min chapter

Sweat Equity by Marketing Examined cover image

006 - Exposing the Secrets behind a $100M DTC brand with Oren John.

Sweat Equity by Marketing Examined

CHAPTER

Exploring Viral Billboards and Navigating Social Media Platforms in the CBD Cannabis Industry

This chapter discusses a viral billboard for a brand called sticks, explores marketing principles in the regulated CBD cannabis industry, and delves into the challenges of social media platforms like TikTok and Instagram.

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