17min chapter

Sweat Equity by Marketing Examined cover image

006 - Exposing the Secrets behind a $100M DTC brand with Oren John.

Sweat Equity by Marketing Examined

CHAPTER

Building a Niche Lifestyle Brand

The chapter explores the potential of targeting specific regional niches to build a successful lifestyle brand. It discusses strategies such as incorporating local references, analyzing market saturation, and validating ideas through demographics and cost estimation. The importance of building in public, creating viral content, and collaborating with influencers is also emphasized.

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