006 - Exposing the Secrets behind a $100M DTC brand with Oren John.
Sweat Equity
Building a Niche Lifestyle Brand
The chapter explores the potential of targeting specific regional niches to build a successful lifestyle brand. It discusses strategies such as incorporating local references, analyzing market saturation, and validating ideas through demographics and cost estimation. The importance of building in public, creating viral content, and collaborating with influencers is also emphasized.
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