
HBR On Strategy How to Fail Right
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Mar 13, 2024 Harvard Business School professor Amy Edmondson discusses the importance of failing well in business. She distinguishes between good and bad failures, emphasizing the value of experimentation and psychological safety. The podcast explores the challenges of not experimenting enough due to fear of failure, and the need for feedback and learning from mistakes to drive innovation.
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Failure Needs A Framework
- The common rhetoric 'fail fast' is unhelpful without a framework to distinguish failure types.
- We need clear categories to know which failures to welcome and which to prevent.
Experiment Small And Smart
- Do run smart, hypothesis-driven experiments in new territory that are as small as possible.
- Do use known formulas for routine work and failure-proof operations where outcomes are predictable.
Train Failures, Not Frontline Errors
- High-safety industries tolerate failures in training and simulation, not in front-line execution.
- Airlines succeed because they normalize discussion of error in safe settings like simulators.

