In *If You're So Smart: The Narrative of Economic Expertise*, Deirdre McCloskey explores how economic theories are often presented as certain truths, but beneath these claims lies the art of storytelling. The book engages readers by revealing how economists use narratives to shape their theories and policies. It challenges the notion that economic expertise is purely scientific, emphasizing instead the importance of storytelling in economic discourse.
In 'The Biggest Bluff', Maria Konnikova recounts her transformation from a poker novice to a champion under the mentorship of Erik Seidel. The book delves into the psychological aspects of poker, highlighting lessons on self-awareness, decision-making, and the interplay between skill and chance. Konnikova's journey offers insights into human nature and personal growth, making it a compelling read beyond the realm of poker.
In 'Blink', Malcolm Gladwell explores the concept of 'thin-slicing', the ability of our unconscious mind to make rapid decisions based on limited information. The book delves into both the strengths and pitfalls of this process, using examples from various fields such as psychology, medicine, sales, and law enforcement. Gladwell discusses how these snap judgments can be both incredibly accurate and sometimes tragically wrong, influenced by factors like prejudice, stereotypes, and psychological priming. He also examines how experts develop their intuitive judgment through experience and training, and how stressful situations can affect our decision-making abilities.
In this book, Rory Sutherland explores the art and science of creating magic in brands, business, and life. He combines scientific research with entertaining stories and case studies from his career, including campaigns for AmEx and Microsoft. Sutherland emphasizes the importance of understanding human behavior, highlighting how decisions are often influenced by subtle external signals rather than objective qualities. The book challenges traditional marketing strategies by advocating for a more holistic and creative approach, using techniques such as storytelling, social proof, and framing to influence consumer decisions. It also explores how these principles can be applied to various social aims beyond just selling products.
Sigmund Freud's "Civilization and Its Discontents" delves into the inherent conflict between individual desires and societal demands. Freud explores the tension between the pleasure principle and the reality principle, arguing that civilization's restrictions on instinctual gratification lead to widespread unhappiness. He examines the role of aggression and the development of the superego in shaping human behavior. The book also touches upon the influence of religion and the search for meaning in human life. Ultimately, Freud suggests that a degree of discontent is inevitable in a civilized society.
In *Psych: The Story of the Human Mind*, Paul Bloom provides a riveting exploration of psychology, delving into questions about intelligence, consciousness, and emotions. The book offers insights into pressing moral and political issues, such as conspiracy theories and implicit racial bias, while also discussing practical applications in treating mental illnesses and achieving happiness.
Published in 1890, 'The Principles of Psychology' is a two-volume work that lays the groundwork for understanding psychological phenomena through a scientific lens. William James discusses the relationship between mental processes and their underlying physical conditions, introducing key concepts such as the 'stream of consciousness,' the James–Lange theory of emotion, the importance of habit, and the concept of will. The book is based on James's classroom lessons and avoids metaphysical explanations, focusing instead on empirical observations and physiological processes. It has been influential in shaping the field of psychology and continues to be relevant today[4][5][2].
In this book, Steven Pinker argues that language is an innate human ability, produced by evolution to solve the problem of communication among social hunter-gatherers. He explains how language works, how children learn it, how it changes, and how the brain computes it. Pinker refutes common ideas such as the Sapir–Whorf hypothesis and the notion that language is a human invention. He supports his argument with examples from linguistics, psychology, and popular culture, emphasizing that language is a specialized 'mental module' rather than a mark of advanced intelligence. The book also includes updates on advances in the science of language since its initial publication.
Do psychologists know anything? Psychologist Paul Bloom says yes--but not the things that you might think. Bloom discusses his book Psych with EconTalk's Russ Roberts and what the field of psychology can teach us about human intelligence, consciousness, and unhelpful instincts. They also discuss just how far psychology is from a true understanding of the human mind, and why, according to Bloom, that might not be such a bad thing.
EconTalk 
