The Skift Travel Podcast The New Rules of Frequent Flying: How Loyalty Programs Are Being Redefined
Dec 13, 2024
In this insightful talk, Meghna Maharishi, an airline reporter at Skift, unpacks the evolving landscape of airline loyalty programs. She discusses the frustrations travelers face with complex booking systems and high mileage requirements, as well as the growing scrutiny from regulators on transparency. The discussion also covers the competition among airport lounges and the luxurious experiences airlines are creating to attract customers. Ultimately, Meghna reveals how these programs are redefining traveler loyalty and airline profitability.
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Seth's Japan Trip
- Seth Borko planned a trip to Japan using points, expecting a luxurious experience.
- Booking was difficult, and the "free" flight involved a connection in Toronto, not first class.
Meghna's Europe Trip
- Meghna Maharishi shared her frustration with high mileage costs for economy flights to Europe.
- She found that using miles wasn't any cheaper than paying cash, ultimately choosing to buy her ticket.
Sarah's AA Loyalty
- Sarah Kopit has been tied to American Airlines since college due to a credit card.
- She primarily uses miles for last-minute, essential trips like funerals, not vacations.