This book challenges the traditional notion that willpower is the key to personal change. Based on the latest research in psychological and medical fields, the authors show that behaviors are influenced by subtle forces. The book introduces six sources of influence—Personal Motivation, Personal Ability, Social Motivation, Social Ability, Structural Motivation, and Structural Ability—and provides practical examples and strategies to understand and harness these forces for positive change. It covers various areas such as improving working relationships, health, financial fitness, and career success[1][3][4].
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Crucial Conversations provides tools and strategies for handling difficult conversations where stakes are high, opinions vary, and emotions run strong. The book focuses on creating a safe environment for candid discussions, using techniques like STATE (Share, Tell, Ask, Talk, Encourage) and CRIB (Commit, Recognize, Invent, Brainstorm) to ensure productive and respectful communication. It underscores the importance of shared understanding, mutual purpose, and active listening in achieving successful outcomes in crucial conversations.
This week, we are so thrilled to bring you a conversation with Joseph Grenny. If you’ve ever read Crucial Conversations, Influencer, or Change Anything, then you already know the immense impact of Joseph’s work. His books have sold millions of copies and become essential texts for building trust, improving relationships, and transforming the way we communicate in every area of life—from families to Fortune 500 companies.
Joseph is more than an author. He’s a social scientist, a business leader, and a force for good. He’s co-founded organizations like VitalSmarts and The Other Side Academy, the latter of which has redefined what it means to help people rebuild lives after addiction and incarceration. Joseph’s work is deeply practical and profoundly humane—it’s about understanding the moments that shape us, the conversations that define us, and the courage it takes to truly connect with each other.
In this episode, we explore how to navigate the most emotionally charged and high-stakes conversations—what Joseph calls "moments of disproportionate influence." He shares insights on why avoiding hard conversations only compounds harm, how to speak honestly without losing relationships, and the unexpected ways crucial conversations can lead to healing and deeper connection.
Joseph even offers tools for the moments we dread most: when values clash, when trust has eroded, or when we’re afraid our words will only make things worse. This conversation is full of wisdom, heart, and, yes, practical strategies you can use right away. Whether you’re looking to strengthen a marriage, or navigate a family faith transition, or just get better at work relationships, this one’s for you.
We are so grateful Joseph joined us to share his hard-won insights, and we can’t wait for you to hear this. And with that, here’s our conversation with Joseph Grenny.
Faith Matters 
