Andy Budd on The Growth Equation

Andy Budd, co-founder of the influential UK UX design agency Clearleft, shares his insights on how startups can harness the power of design. He discusses the evolution of design leadership and emphasizes the importance of empathy and collaboration. Budd contrasts the agility of startups with the complexities of larger companies. He draws intriguing parallels between poker and business strategy, highlighting the need for calculated risks. Finally, he stresses the necessity of clarity and focus in early-stage design to avoid paralysis and drive success.