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Andy Budd on The Growth Equation

The Informed Life

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The Evolution of Design Leadership

This chapter recounts the journey of a design agency from its founding in 2005 to becoming employee-owned, highlighting the significance of team dynamics in its success. It explores the speaker's transition to coaching design leaders and the critical role design plays in startups and product development. By discussing insights from the book 'The Growth Equation,' the chapter emphasizes empathy, collaboration, and the necessity for a design mindset in driving organizational success.

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