Marketecture: Get Smart. Fast. Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Dec 22, 2023
Podcast hosts discuss the hottest trends of 2023, including commerce media and customized algorithm products. They analyze the shift in belief in AI algorithms and the biggest trend flop of the year. They also highlight the best public company CEOs and explore top TV ad servers and the future of television measurement. The speakers compare smell-making startups and generative AI's impact as a consumer product. They discuss the potential impact of AI on advertising and marketing and make predictions for commerce media and the year 2024.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Hottest Trends of 2023: Commerce Media and the Black Box
02:24 • 2min
The Shift in Belief and the Biggest Flop
04:14 • 3min
Best Public Company CEOs of the Year
07:41 • 11min
Discussion on Top TV Ad Server, Future of Television Measurement, and Leading Commerce Media Company
19:03 • 3min
Comparing Smell-making Startups and Generative AI's Impact as a Consumer Product
21:45 • 2min
The Impact of AI on Advertising and Marketing
23:17 • 18min