Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Marketecture: Get Smart. Fast.
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The Impact of AI on Advertising and Marketing
The speakers discuss the potential impact of AI on the advertising and marketing world, including the elimination of certain categories like multi touch attribution. They also make predictions for commerce media, highlighting potential challenges and emerging solutions. The chapter ends with discussions on the year 2024 predictions, including the potential rise of Netflix in CTV and the implications of a potential Google spin-off.
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