Marketecture: Get Smart. Fast. cover image

Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.

Marketecture: Get Smart. Fast.

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Discussion on Top TV Ad Server, Future of Television Measurement, and Leading Commerce Media Company

This chapter explores the top TV ad server, Publica, and how it helps CTV publishers grow their advertising revenues. It also discusses a private company called Video App that has raised $150 million to address the future of television measurement, and highlights Kevil's success in accelerating the wave of commerce media.

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