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The PR Podcast
183. Mady Lanni on Digital PR and Newsjacking
Jul 29, 2024
Mady Lanni, a Digital PR Strategist at Journey Further, specializes in crafting impactful media relationships for clients ranging from Fortune 500 companies to small businesses. She dives into the nuances of digital PR, offering insights on making boring topics appealing through creativity and expert commentary. Mady unpacks the art of newsjacking, using a successful Barbie movie campaign to illustrate how timely engagement can amplify brand visibility. Listeners also enjoy a fun rapid-fire segment that showcases her personality and interests outside of work.
24:50
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Quick takeaways
- Understanding a client's industry and the media landscape is crucial for crafting targeted outreach strategies in Digital PR.
- Transforming mundane topics into compelling narratives through relatable angles significantly enhances media coverage and audience engagement.
Deep dives
The Role of Digital PR Strategies
Digital PR strategies play a crucial role in helping brands engage with their audiences through relatable and newsworthy content. Key to this process is establishing a deep understanding of both the client's industry and the media landscape to craft targeted outreach strategies. For instance, the effective use of newsjacking by framing themes that resonate deeply with different audiences allows for successful placements, even for seemingly mundane topics like document editing. This ability to link everyday tasks to broader cultural narratives makes digital PR not just relevant but essential in the modern communication landscape.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode