Mady Lanni, a Digital PR Strategist at Journey Further, specializes in crafting impactful media relationships for clients ranging from Fortune 500 companies to small businesses. She dives into the nuances of digital PR, offering insights on making boring topics appealing through creativity and expert commentary. Mady unpacks the art of newsjacking, using a successful Barbie movie campaign to illustrate how timely engagement can amplify brand visibility. Listeners also enjoy a fun rapid-fire segment that showcases her personality and interests outside of work.