183. Mady Lanni on Digital PR and Newsjacking
The PR Podcast
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Engaging Boring Topics Through Expert Insights
This chapter explores strategies for making mundane subjects, like document editing, appealing to journalists by utilizing creativity and storytelling. It emphasizes the importance of understanding a reporter's audience and crafting personalized pitches that resonate with readers. The conversation also highlights the growing demand for expert commentary in digital PR and how valuable data can enhance article credibility and SEO performance.
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