Sell Like A Spy

Jeremy Hurewitz, an expert in tradecraft and persuasion, reveals the surprising parallels between espionage tactics and sales strategies. He emphasizes the power of radical empathy, sharing methods to connect with even the toughest individuals. Hurewitz also discusses elicitation techniques taken from hostage negotiation, including how to manage confrontations through tone and body language. Furthermore, he uncovers the nuances of effective communication and offers insights on detecting deception, advocating for patience and thoughtful engagement in conflicts.