The BarberShop with Shantanu
Secrets of Brand Building with Sahiba Bali and Shantanu: Lessons from Bollywood, Netflix & Zomato
Nov 8, 2024
Join Sahiba Bali, a dynamic professional known for her roles in acting, hosting Shark Tank, and her innovative marketing at Zomato. She shares insights on the importance of storytelling in brand building and how her diverse career blends passion and entrepreneurship. Sahiba discusses the authenticity needed in content creation, social media strategies, and the balancing act of fame while remaining true to oneself. Prepare to be inspired as she reveals her future goals and the secrets behind her success in a competitive landscape!
01:26:48
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Quick takeaways
- Sahiba Bali emphasizes the significance of storytelling in brand communication, drawing from her diverse experiences in acting and marketing.
- The podcast highlights the value of authenticity and community support in content creation, essential for personal growth and audience connection.
Deep dives
Embracing Entrepreneurship Through Content Creation
Brands are increasingly becoming content creators to engage with their audience effectively. This approach is crucial for brands that struggle to gain visibility due to limited media budgets, especially in less engaging categories. For instance, creating content focused on entrepreneurship has allowed a brand to resonate with consumers and establish a central presence in the market. By fostering a platform like Razorpreneur, the brand has successfully disseminated entrepreneurial skills while encouraging participation from aspiring entrepreneurs.
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